Were the Olympic Games a success for outdoor?

As quoted from this week's Campaign Magazine from Ms Annie Rickard, CE of Posterscope "From a commercial standpoint, some sectors have benefited more than others, specifically high-status locations and those with particular geographical significance, so media owners with higher exposure to these areas will have done better.  Conversely, those media owners with a heavy broadcast exposure will not have benefited as much.  Creatively, we have seen some hugely impactful and innovative work deployed in many one-off creations with the best banner in the Olympic Park for BMW".